Liverpool Car Hire Privacy Policy

Data We Gather

We gather and manage various forms of personal information, including:

How We Utilize Your Data

We utilize your personal information for these key purposes:

• Service Provision in Liverpool (Contract Fulfillment):
  • Handling your car rental bookings and agreements efficiently. Confirming your identity to ensure compliance with our rental criteria. Organising the collection and return of vehicles seamlessly. Processing payments, including managing deposits and any applicable charges.
• Customer Communication (Contractual Obligations and Legitimate Interest):
  • We send booking confirmations, updates, and essential rental details. Our team addresses inquiries and offers customer support. We inform you of any changes to services or policies.
• Marketing Consent and Legitimate Interest in Liverpool:
  • We may send promotional offers, newsletters, and service updates with your consent or based on our legitimate interest. You can opt out whenever you wish.
• Service Enhancement (Legitimate Interest):
  • Evaluating website interactions to refine user experience and site performance. Researching to improve our vehicle selection and service offerings.
• Legal Obligations in Liverpool Car Hire Services:
  • Meeting local legal, regulatory, and tax obligations. Safeguarding against fraud and maintaining service security. Addressing disputes and upholding our terms and conditions.

Information Sharing Practices

We may share your data with:

• Local Partnerships: We work with third-party companies, including payment processors, IT support, and maintenance services, all required to safeguard your data.

We do not share your personal information with third parties for marketing.

Data Protection in Liverpool

We take significant steps to safeguard your personal information from unauthorized access, changes, disclosure, or loss. Our security measures include encryption, access restrictions, secure servers, and routine security evaluations. Despite these precautions, it is important to recognize that no online transmission or data storage method can guarantee complete security.

Data Retention Policy

We keep your personal information only for as long as needed to achieve the purposes for which it was gathered, including compliance with legal, accounting, or reporting obligations. The duration for which information is retained varies based on the specific type of data and the circumstances surrounding its processing.

Your Rights in Liverpool

Under UK data protection law, your rights include:

• Access to Your Information: Obtain a copy of your personal information we hold.

For assistance with your rights, please reach out to us below.

7. Cookies and Monitoring

Our website employs cookies and similar technologies to improve your browsing experience, assess site traffic, and customize content. You can adjust your cookie preferences via your browser settings, allowing you greater control over your online experience while using our services in Liverpool.

8. Policy Revisions

This Privacy Policy may be revised periodically to incorporate changes in our practices or legal obligations. Any updates will be reflected on this page, along with a new "Last Updated" date. We recommend reviewing this policy frequently to stay informed about how your information is managed.

Contact Our Liverpool Team

For inquiries regarding this Privacy Policy or our data practices, please reach out to us: